Marisa Co, Bristol-Myers Squibb

Marisa Co Marisa Co leads Bristol-Myers Squibb’s R&D Business Insights & Analytics and heads up key initiatives within BMS Digital Health efforts. Marisa joined BMS in 2013 as vice president, Procurement R&D, bringing the company her vast business acumen and a very diverse set of business experiences. Previously, Marisa was CEO of National Research Institute (NRI), a clinical research site providing clinical trial services to the pharmaceutical industry. She joined NRI after working 25 years as a biopharmaceutical executive with global pharmaceutical companies, working in business strategy, clinical operation efficiencies, profitability improvement, financial analysis, strategic sourcing, business process reengineering and sales optimization. Marisa received her MBA from the Anderson School of Management at UCLA with an emphasis in finance and marketing, a pharmacy degree from University of Pharmacy in Buenos Aires and a master’s in media psychology from Touro University Worldwide.

Sessions

9:55 AM - 10:20 AM

Real-World Evidence and AI: Where are We Now and How Can We Take the Next Steps Forward to Directly Impact Care?

This session will focus on the kind of real world data that is needed to realize the potential of AI. With so much opportunity for progress, prioritizing projects is a critical step in delivering on results. Speakers will help identify what types of questions are easier to answer and which are harder in order to help you choose the projects that will result in near term ROI. Using case study examples from two therapeutic areas, discussion will cover these questions and more:  
  • What are the most reliable sources of real world data?
  • How does data need to be curated to be useful?
  • Where are we on the path to directly impacting care?
  • What needs to be done to get to the next phase in realizing the potential of AI through the use of real world evidence?

Moderator

  • Mike Townsend

    Mike Townsend Research Manager, Life Sciences Commercial Strategies IDC Health Insights

  • Marisa Co

    Marisa Co Vice President R&D Business Insights & Analytics Bristol-Myers Squibb

Speakers

  • Marisa Co

    Marisa Co Vice President R&D Business Insights & Analytics Bristol-Myers Squibb


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